Privacy Policy

1. Introduction

Digital Paradigm is committed to protecting your personal data in compliance with the UK General Data Protection Regulation (UK GDPR) and the EU General Data Protection Regulation (EU GDPR). This policy explains how we collect, use, and protect your information.

2. What Data We Collect

We collect personal data that is necessary for providing our services, including:

• Your name, email and contact details when engaging with our platform.
• Communication preferences, including marketing opt-ins and feedback responses.

3. How We Use Your Data

Your data is used to:

• Provide and manage access to our services, including: consultancy and executive leadership partnerships.
• Improve our services by analysing trends and engagement.
• Communicate service updates and marketing material (only if you have opted in).
• Comply with legal obligations, such as tax and accounting requirements.
• We do not sell or share your data with third parties for marketing purposes.

4. Legal Basis for Processing

We process your personal data under the following legal bases:

• Contractual Necessity – To provide you with the services you have requested.
• Legitimate Interest – To improve our platform and ensure security.
• Legal Obligation – To comply with laws and regulations.
• Consent – For marketing communications and non-essential data collection.

5. Data Retention

We retain your personal data only as long as necessary:

• Marketing preferences are stored until you withdraw consent.
• After the retention period expires, your data is securely deleted or anonymised.

6. Your Rights Under GDPR

You have the right to:

• Request access to the personal data we hold about you.
• Request corrections to inaccurate or incomplete data.
• Request deletion (‘right to be forgotten’) where applicable.
• Restrict processing in certain circumstances.
• Receive a copy of your data in a portable format.
• Object to processing for marketing purposes.
• To exercise your rights, contact us at contact@digitalparadigm.com

7. Subject Access Requests (SARs)

If you would like to access your personal data, you can make a Subject Access Request by contacting us. We will respond within one month in accordance with GDPR requirements. We reserve the right to charge for any excessive SAR for data.

8. Data Security

We implement appropriate security measures to protect your data from unauthorised access, alteration, or loss. This includes encryption, access controls, and regular security audits.

9. Complaints and ICO Reference

If you are dissatisfied with how we process your data, please contact us to resolve the issue first, which is an ombudsman requirement. If we do not address your concern satisfactorily, you have the right to file a complaint with the Information Commissioner’s Office (ICO) in the UK or your relevant EU data protection authority.

• UK ICO: www.ico.org.uk

10. International Data Transfers International Data Transfers

Digital Paradigm may transfer personal data outside the UK or the EU to jurisdictions that do not have an adequacy decision under GDPR. In such cases, we ensure that appropriate safeguards are in place, including the use of Standard Contractual Clauses (SCCs) approved by the European Commission and the UK Information Commissioner's Office. These clauses impose legally binding obligations to ensure your data remains protected at a GDPR-compliant level. If you have any concerns regarding international data transfers, you may exercise your rights under GDPR, including the right to access your data or request its deletion (‘right to be forgotten’), by contacting us directly.

11. Cookies and Tracking

Our website uses cookies to enhance user experience. You can manage cookie settings in your browser.

12. Cookie Policy

Digital Paradigm uses cookies to improve website functionality, provide a personalised experience, and analyse website performance. Cookies are small files stored on your device when you visit our site. We use the following types of cookies:

• Essential Cookies – Necessary for website functionality (e.g., security, login sessions). These cannot be disabled.
• Performance Cookies – Help us understand website traffic and usage patterns.
• Functional Cookies – Enhance user experience by remembering preferences.
• Marketing Cookies – Used for targeted advertising and content recommendations (only if you consent).

You can manage your cookie preferences in your browser settings. Blocking certain cookies may affect website functionality.

13. Changes to This Policy

We may update this Privacy Policy from time to time. Any significant changes will be communicated via email or on our website.